If you operate a business, marketing is most likely an area that consumes a significant amount of your daily time and effort. There’s no doubt you’ll speak with other business owners, even if it’s just for a general chat. You may have recently come across the term ‘Instant Articles,’ either online or in conversation with your business contacts; did you get a chance to read up on the subject, and find out what it means for your company? If you’re like most company owners, you don’t have a lot of spare time, then no. As a result, some of the primary advantages of using Instant Articles are listed below to make your life a bit simpler;
What’s it all about then?
Facebook is at it again, with further updates and services, one of which called Instant Articles has recently received a further patch, or update in order to make it even more user friendly for its users. Essentially An Instant Article is a Facebook HTML doc that enables the user to produce, and publish rich text content which has the ability to be branded and tweaked for efficiency purposes.
The software itself loads really quickly, load times will differ depending upon how much coding you have within your document, but overall, they are super quick, easy to use and, a good place for someone to learn ‘on their feet’ should they want get involved in the instant articles sign up process to learn a bit about HTML coding, and advertising.
They are especially useful for business owners because they allow the user to distribute material that they already generate for their own websites. One of the beauties of using the Instant Article service is that, you can now make the content you share on Facebook more ‘uniform’ and in line with the rest of your content that you might produce exclusively for your own company site.
The benefits of using an Instant Article Builder
The software offers a full framework for creating articles without having to be a coding expert, or use IT as hobby/pastime, is one of the most recent roll-outs for Facebook, and its myriad of both personal and business promotion services. It’s also really easy to get started with, just like any other app, or bit of software, you would simply download the file, install the builder and follow the instructions.
Below you’ll see a list of the various benefits associated with Instant Articles, do However, bear in mind that some will benefit some businesses better than others, how you utilize them is up to you.
- They have more engagement and shares than other articles on Facebook and, their bounce rate is 70% lower
- They are shared, around 30% more than other articles on mobile phones and, you can even monetize them by placing ads, or through Facebook’s Audience Network
- You can keep 100% of the revenue from the ads you display and 70% of the revenue from Facebook
- The articles may be customized, for example, by adding logos and changing colours.
- You may include a sign-up form for your email newsletter.
- They have interactive elements such as maps, images, and so on.
- To provide the best user experience, you may integrate auto-playing movies, tilt, pan photos, and more.
- YouTube videos, Tweets, and other media are easy to add
- On mobile, links within content have a 20% greater success rate than other styles
- The majority of analytics solutions, such as Google Analytics, are compatible with Instant Articles
- Because of their high share rate, it’s simple to run a split-test campaign with them and, because of RSS feeds, publishers may automate publishing and save time
Do page likes and subscriptions come into this?
The quick answer is, yes, anybody that wishes to publish based on a strategic objective should focus on subscribers. It’s critical to increase website traffic and provide subscription alternatives throughout their travels. Facebook, well aware of this, introduced a new function in 2018 that allows users to embed subscription buttons in their Instant Articles.
Interestingly enough, when the software, and its usability were being tried out as a new feature, the people conducting the research found that people are, roughly 20% more likely to subscribe to a page when they see it in Instant Articles as opposed to within their web browser, in the traditional sense. The Facebook page that handles Instant Articles will be credited with the like, so it’s best to run, or set up a business page instead of your personal account.