Published on: 12/March/2020
A content creator and creatives can think about it, but someone who has studies computer or digital marketing might never ask this question. Keeping in view the need for SEO for every online business, we have written a brief yet comprehensible account about “why SEO is important?”
Before we explain it in technical terms, let us give you an example. Imagine that you have bought a shop in a mall, now the mall has asked you to comply with some rules set by the malls’ administration, and due to some reasons, you do not follow. What do you think will happen? Will the mall provide you any extra facility to increase your sales? No right? The same goes for Search engines. A search engine will not let you rank unless you have followed all the tips they have already described to index your site. Even though you will have virtual space, a domain, and hosting, your site will not have sales.
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Search engine optimization depends on several factors, including the region; however, it would be considered by the professionals. For example, as in SEO, we need to work on social media too, but hiring a non-native SEO service will be useless, as they might not be able to do the local social media campaigns properly. For instance, if you are in SA, then hiring someone named SEO south Africa will be better than relying on an international SEO company.
Increase sales
Okay, we know it is quite obvious. Making your online platform compatible with the Search engine means that you are directly taking steps for increased sales. The search engine will easily index your site, and within a few weeks, you will get higher sales because traffic will be directed to your site. So if you wish to increase sales at your site, do not forget the SEO.
Awareness
No one is offering products on a discount sale for 365 days of a year. Discounted sales are only offered on some special occasions, like holidays, but do you think that putting a banner at your brick and mortar store will be enough today to let people know about the sale? Or even if you a banner claiming the upcoming sale on your site will be enough?
To make people aware of the upcoming sales and earn maximum profit, you need SEO experts. They will spread the word on different platforms, including the search engine. Search engine ads are very effective in this regard, and this is only possible through SEO and social media campaigns, which SEO experts also design.
Growth
The growth of your company depends on the visibility of a business. If you have successfully posed that your business is important, and is making a great deal of money, then several other linked companies will try to contact you to boost their sales. It will ultimately increase your growth.
Trust
When people would see that there are several natural links at your site, they will ultimately consider your site a reliable business. The same goes for Google; you will get the following benefits through search engine optimization, which will increase authority and trust.
- Natural links.
- Positive user behavior.
- Optimized on-page
Better user experience
Creating a website means that you are willing to provide a better space to the users so that they can easily use your website and buy whatever product or service they want. However, if the website’s layout and theme are not up to the mark, and are disturbing or difficult to navigate, then you will lose clients.
An SEO expert will discern what type of theme or layout will be perfect for your website and then fix it to improve the user experience, which will eventually increase credibility.
Understanding user behavior
Feedbacks are pretty essential when you are planning a business, regardless of it being online or traditional. Through SEO tools and analytics, which are often provided by SEO companies, one can easily understand what will be better for an increased sale and which products were the buyer’s favorite. Many hosting platforms offer these tools for free, but for a layman using those tools will be difficult. Therefore, an SEO expert will be required at the end of the day for a careful and comprehensible analysis.
Keep up to date
SEO practices are upgrading with every passing day, however, doing the site’s SEO yourself will mean that you will stay stuck. You might know the best and advanced tools for your niche. However, hiring an SEO expert can help you upgrade the business whenever it will be necessary.
Increased PR
No matter what type of business you run, there will always be a need of strong and expanded PR. It can only be achieved through SEO, which will eventually make your business more reliable.