There are so many reasons to start a Facebook contest for your business. They can help you achieve your marketing objectives and goals with ease. But one needs to start with some trusted strategies and ideas.
Experts recommend beginning with Facebook giveaways and contests for so many reasons. For most businesses, their main goal is to get more followers on Facebook; however, many others are making efforts to increase engagement with the help of their existing audience online. At the same time, contests can help business owners to promote their business page online. Other than this, it can also bring more audience attention to your product and service.
If you are going to run Facebook contests for the first time, it is better to start with an effective strategy. Below we have listed a few important tips and tricks to help you prove your edge with contest marketing campaigns:
- Decide contest goals
Business professionals may run contests for so many reasons. Few common requirements are that they may be interested in growing the email list, get new customers, increase social media followers or promote some niche online. Before launching your contest online, you should make a decision about the ultimate goals you want to achieve. The theme of the contest must be selected accordingly, and then participants may get excited to buy real contest votes to win the battle.
- Determine the giveaway
When you are ready with the theme of the contest marketing campaign, it is good to decide about prizes that you wish to offer to the winners. Experts always advise presenting something that is relevant to the interest and preferences of your target audience. Moreover, the gifts or rewards must capture the audience’s attention and motivate them to take part in contests online. This is how you can encourage them to buy contest votes in bulk amounts to win.
- Identify contest entry method
You may find several requirements and instructions for ensuring contest entry. Choose any one of these ideas to set your contest entry. Some of the best ideas are to share a photo, tag a friend, tag a business, like your Facebook page, fill a form on the landing page, share some product link, or many more. You should encourage participants to share some valuable information on the contest entry page that can be later used to lead some solid marketing campaigns.
- Promote your contest
Facebook contests can help you to spread awareness about your brand online. Even if you are launching a contest on Facebook, it is good to promote your contest on Instagram and Twitter as well to increase participation. This trick may help you to achieve enhanced engagement online while ensuring more returns in the long run. When the competitive forces rise on contest channels, the participants even like to get contest votes. It may further help you to achieve the desired reputation online.
Now you have gone through all trusted tricks to lead your brand impression in the market. It is the right time to launch contest campaigns to win the battle.