Published on: 12/Feb/2021
Are you an attorney? Are you searching for effective SEO strategies for your law firm? This article will help you with that. Search engine optimization has become a very crucial part in recent days. With the digitalization of this world, the marketing space also becomes digital.
And in order to achieve success and growth, it has not become unnegotiable to work without SEO or search engine optimization strategies. When we are talking about digital marketing or search engine optimization, having an online presence is not enough. You need more law firm marketing tactics.
Beginner’s Guide To Law Firm SEO
Here, in this article, I will guide you to do SEO for your law firms. You need to make sure that you are taking care of every aspect of SEO for creasing the visibility of your website and making your firm grow.
Target The Right Legal SEO Keywords
You can not post a bunch of copy and content on your law firms’ website and expect something will happen. Good SEO implies knowing your target market and all the keywords they are using for their searches.
You need to make sure that you are using the relevant keywords. You also need to start by focusing on the local market. So, some local keywords will do great. There are several online software and tools available, which will help you to get the proper keywords that are related to your niche.
Focus On Onsite SEO
As soon as you succeed in finding the targeted keywords, it is time to start working on onsite SEO. There are several things that you need to keep in mind. And they are
- Page with the relevant title tag.
- Every page should have a meta description.
- Also, optimize your URL.
- Make the keyword or phrase come early in the content and within heading tags.
- Make your website mobile-friendly.
- Include internal links in your content.
- Speed up your website.
- Include alt text for optimizing your images.
Give Some Time To Local Law Firm SEO
Being an attorney, rather than focusing on a national or global market, you need to be more focused on the regional market. This means you need to rank well in the local search results. So that when anyone searches for “the best criminal lawyers near me.” you get a chance there.
Why not start with setting up your free Google My Business account. Do not forget to include your phone number, email id, address, and business hours on your website. You also need to encourage your clients to put an online review on your website.
Craft A Collection Of High-Quality Law Content
One of the most efficient ways of improving your search ranking is publishing more and more content. Solving any problem or answering questions is really a good way to target your clients.
On the basis of the legal clients you work with, you can think of FAQs, downloadable e-books or guides, white paper, and regular Blogspot. At the same time, you can use all these, or you can just go with one or 2 or 3.
Build Backlinks To Your Website
Before, we have considered onsite SEO. But you also need to consider the offsite SEO as well. Over time, when you publish quality content, you will also earn backlinks. But in order to get your content strategy payoff, you need to build backlinks.
So, you need to use several link-building strategies as well for getting backlinks. Search for high authoritative websites in your niche; you also can use the websites that are building links with your competitors. Sharing your content on social media will also do well.
So, these are all about the SEO techniques or strategies that you need to consider when you want to cover digital marketing for lawyers for your law firm. You also can try to optimize your website URL, making a proper social media presence, with structured data scaling up your legal SEO efforts.