Most content marketers and business owners sometimes confuse choosing between Youtube Vs IGTV for video marketing to gain more subscribers.
YouTube dominates the video marketing industry over long-standing years to buy real YouTube views, whereas IGTV is new in the block. Instagram has announced IGTV in the regular Instagram feed, with the opportunity of sharing in Instagram profiles. Views can be increased by ~300-1000%, for IGTV’s and gain more subscribers. Both Youtube and IGTV promote your video content effectively. So to gain more subscribers you must choose between YouTube or IGTV from a different perspective. YouTube video links can be found outside its platform through different online mediums.
Here we discussed these two social media video platforms, IGTV versus Youtube, which help you to choose the right social media.
1. Dimensions and Layout
The dimensions and layout of IGTV and YouTube are completely different. YouTube produces dimensions in the horizontal aspect which is 1920 pixels x 1080 pixels, and the preferred aspect ratio for Youtube is 16:9. Youtube videos are wider in dimension because of their long-form videos and more visuals. IGTV produces bitesize video content for mobile phones.
Besides the dimensions YouTube allows you to upload videos for 10 hours, whereas IGTV videos will be stopped within 1 hour. Instagram brings you the fast format so that people move on quickly if they are getting bored. This can be the best way to gain more subscribers.
Visibility means how many audiences view your content. To increase the visibility of your content, apply various techniques like Search Engine Optimization. As YouTube is owned by Google it follows the basic SEO techniques of Google by adding high-ranking keywords.
The disadvantage here is for IGTV where only people who have an Instagram account can view IGTV videos. Thus IGTV earns a lesser audience size. The only way people can view IGTV videos is either by following you or in their Explore tab. So, to earn a huge audience on IGTV, it is important to have a significant number of followers. You can also use hashtags so that it increases visibility. So, it is an easier way to gain more subscribers on YouTube than on IGTV.
YouTube Analytics covers a wider area than Instagram.YouTube provides you with statistics for total watch time, from where you gain your traffic. But Instagram only provides you the details of your amount of engagement. As IGTV videos have a shorter lifetime, it takes at least 3 days to post your video.
YouTube videos have a longer lifetime, and it takes very few times to gain engagement on your videos. Engagement of YouTube videos continues to grow over time, but it does not happen for IGTV videos. You can check individual and group analytics on videos to gain more subscribers in different forms like:
- Watch Time
- Impressions Click-Through Rate
- Average Duration
- Audience Retention
- Engagement etc.
4. Engagement & Ads
IGTV videos will have higher social engagement numbers (likes, comments, shares) and have a strategy to gain more subscribers. But the YouTube video will get more views and likes due to its longer shelf life. IGTV ads have started in IGTV by a select group of partners and advertisers for continuing worldwide expansion. YouTube is the second most preferred video watching platform on TV screens, after Netflix. So, here YouTube also wins the watch time.
Instagram also provides influencer marketing features with many features and tools for brands that directly connect with the influencers. You can also buy YouTube views for earning engagements. Both platforms promote micro and macro-influencer marketing, so, the users are regularly accustomed to seeing brands collaborate regularly.
5. Shopping App
Instagram makes you link your products with your posts and videos, and these allow your audience to directly purchase from the platform. But, YouTube never provides such an option. On IGTV, you offer to advertise your products as well as sell them on the same video, but YouTube only allows you to advertise your products. Here, the advertisements are only the source of attracting clients.
As a result in the case of social selling, IGTV wins the match. Social selling allows the customers to shop directly on social media without going to any third-party platform or website. Youtube doesn’t provide any shoppable features, rather it only shows ads for brands and you can buy YouTube views.
From this article, you can see that both platforms have certain advantages over the other. You have to first decide your primary interest, before choosing a platform. But if you want to earn a huge audience with high engagements, YouTube is best and you can buy YouTube views. If your target is to gain the attention of a younger audience, Instagram can help you to achieve your goal.
Both YouTube and IGTV give your content a high engagement space and market value. So, the best way to deal with customers is to figure out which platform is best between IGTV vs. Youtube. Do your experiment on both platforms and see the result for your business.