When most people think about video production, they think of the impact it will have on their business. However, professionals don’t really consider the impact of videos on their consumers. Well, it’s time to! Want to know why and how investing in video production matters to your consumers, let’s dig in:
- Consumers Connect With Your Brand Through Video
Video is the lens through which consumers learn about your brand. By watching the videos you produce, your target audience will learn about the services you offer, your products, your core mission, values, and much more. In other words, videos are your one-stop shop for everything about your company.
- Drives Consumer Engagement
When consumers interact with your company offerings through videos, they are investing in your company. As we all know, first impressions matter. So, a single three-minute video is not enough to showcase all that you can offer or to at least create a connection with your potential audience. But, a series of professional videos can do this! The more videos you put out, the more customer engagement you’ll achieve.
- Gives Consumers the Free Will to Choose
Consumers trust user reviews, social media, and viral content more than they do a polished ad campaign. By putting your brand out there through a series of professional videos, you’ll give consumers the free will to choose whether they want to work with you or not. If they choose your products and services, you’ll know they did so because they genuinely are interested in what you’re selling and can maintain loyalty to your products.
- Builds Consumer Trust
There’s nothing that sells more than trust. When consumers feel like they can trust your services, they are more willing to purchase from you. Remember, trust is the bedrock of conversions and sales. Videos help build consumer trust. And once consumers trust what you do, they will form long-term relationships that will see your business through its existence.
- Videos Explain Everything
Videos will answer any lingering questions consumers have. Launching a new product? An explainer video will show how it works! According to statistics, users across the board say they prefer to watch videos so they can learn about newer products and services. As these videos will explain everything, consumers will be confident about your businesses as they’ll know exactly how everything works.
- Account For a Higher Conversion
When you bring all of the aforementioned elements together, they account for a higher conversion rate. As people love watching videos, they convert more than other forms of marketing. Videos are entertaining and easy to understand. They are a powerful and reliable marketing strategy; now more than ever, as the world is an evolving hub of technology.
The Bottom Line
Videos are one of the best learning tools. They create teachable moments for consumers who are interested in your products and services. They are also solid enough to create a loyal following and a brand investment. They not only make a positive impact on your business but also on your consumers alike!