It would be crazy to state that you have never used Korean skincare, or you must have lived under a rock. The world is swept away by the innovative skin products produced by the East Asia peninsula, which makes complete sense. The gentle, natural ingredients, their effectiveness, and not to mention that they are affordable too! So even though you may see a lot of influencers posting ads for these products, it is true that a lot of people use the products and love them for various reasons. Our blog elaborates on a few reasons Korean skincare is so special — and that it is worth the hype.
To hide is to prevent
Years before the rise of skincare, consumers often opted for products that concealed any skin imperfections. However, somewhere along the way, the same group realized that preventing these skin issues is more effective in the long term, which explains the shift from makeup products to skincare. While Western skincare generally focuses on immediate coverage and concealment of blemishes, Korean Skincare does the opposite. The Korean beauty philosophy strongly emphasizes your skin’s health and continuous hydration. Such a focus is more appealing to those who are acne-prone, as they typically encounter hyperpigmentation and scarring issues, which are difficult to deal with.
Gentle, effective, yet affordable
Another aspect that appeals to the global audience is the fact that Korean skincare is affordable, without compromising quality. Not only are the ingredients used high-quality, but they are also natural. Most Korean brands use organic ingredients in their products, ranging from snail slime to plant oils, herbs, and aloe vera, for example. The usage of natural elements is not only beneficial for your skin’s health (given that they are less harmful than artificial chemicals), but also for the planet! In general, Korean skincare is extremely accessible due to its organic ingredient use, which is perfect for those with highly sensitive skin.
The Korean Wave, but make it celebrity endorsements
The hashtag #koreanskincare has over 7.4 billion views on TikTok alone, and this immense explosion in media popularity did not come from user-generated content alone. Similar to the Hallyu Wave (the increasing export and popularity of Korean pop culture products), celebrity endorsements are widespread around the globe. It is not strange to see K-pop stars and K-drama actors endorsing these products, because Koreans are extremely serious about their natural beauty. The celebrity promotions, however, do not end at the Korean borders: various K-skincare brands have collaborated with other Western beauty brands, influencers, or celebrities, which further positions themselves in the global beauty world.