Let’s accept it, the world around us is no longer the same! Things have presented a huge shift from the normal, courtesy of the covid pandemic. Similarly, there has been a drastic change in Search Engine Optimization as well.
If we look at the traditional definition where Search engine optimization or SEO would ensure better visibility and reach on Google’s SERP, things stand changed! While any good Australian SEO agency would previously strategize campaigns to put a company’s website or webpage at the top list of the search engine results, the things stand changed in 2021.
But, what exactly is the change? Let’s figure out as we take you through the most visible changes that have occurred post the pandemic.
Ways in Which the Pandemic Impacted SEO Trends
With the world adapting to changes every day, the trends keep changing too! And every business needs to adapt to them accordingly. Let’s have a look at some similar trends that we came across amidst the pandemic.
- Booming New Keywords
All the search engine optimization agencies previously began their strategy with research, but now rely on relevancy as well. During the pandemic, the most searched keywords were COVID and COVID-19.
Therefore, long and short-tail keywords populating around them became the talk of the town. The internet was shot up with ‘Covid’ related keywords in no time!
- Queries Delivery Was A Norm
Besides wanting to gather information about the pandemic, people looked for how to adapt to it. Many people searched for home delivery throughout the pandemic for various items they needed, where many businesses flourished.
Every service or campaign that was being planned in the post-covid era was centered towards home. No matter the type of service, the efforts were similar across multiple niches.
- Versatility in Search Queries
People’s lives have changed drastically over the last year, which has led to many picking up new interests and needing different resources. Acknowledging all of that has become essential to rule the search engine results.
Therefore, experts like the Australian SEO agency started picking up different combinations of keywords. It was at this time when keywords with lower density were also targeted.
- Local Businesses Were the Spot
More people kept their search fixed to local businesses due to the pandemic to support them to survive the pandemic. Travel restrictions also made the local businesses more convenient for the consumers to avail themselves.
People searched terms like ‘nearby’ and ‘near me’ the most during the pandemic, which made investing in local search engine optimization essential for all businesses.
Tough Time Demands Adaption!
Search engine optimization is the key to make or break a small business. If one can produce search engine-friendly content, the company will be found on the net among the top results, and it will flourish. But search engine optimization keeps changing with time, and you have to keep strategizing accordingly to yield good results.
Interestingly, there are many agencies like the Australian SEO agency, which help cope up with the constant changes and continue yielding top SERPs. Feel free to reach them out to shift your strategy with the latest trends.
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a
team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.