Improving brand awareness is a vital part of any established business who wants to get noticed. But what is brand awareness? To put it simply, brand awareness is the way in which your customers, consumers or audience in general remember your business. There are many easy-to-implement strategies you can utilise in order to ensure your company gets the recognition it deserves, but where do you begin?
Develop Your Brand Voice
Establishing a brand voice is a great way to get remembered by your customers. Who are you? What do you represent? What message are you trying to convey, and who to? These are all important factors to consider within the development of your brand voice. Whether it’s funny, sassy, smart or heart-warming, the choice is yours, depending on the research you have done to establish your target market. A unique brand voice is not the easiest thing to establish, so work is needed here. Being memorable will get you a long way on your mission to increase brand awareness.
Increase Your Social Media Presence
In the digital world in which we operate, brand awareness can be highly influenced through the use of social media. It’s important that you use it the correct way though. Any content you create to put out on socials should be worthy of publication, meaning it should be relevant to your brand mission, the message you want to convey and how you wish to be perceived. Conversing with customers on social media also creates an environment where your customers see you as a personable, open brand, who talks to them on a down to earth, human level. Tagging other relevant brands and even getting paid influencers involved is another great method. Consumers often want to buy products or use services that they see their favourite celebs or influencers promoting. This may come at a cost at first, but you will reap the rewards as time goes on. If you up your social game, brand awareness can be vastly increased.
Incentivise
When attempting to spread awareness of your brand, you have to give to get! This could be a small offering of your service or product, a coupon, or even a reward scheme for using your services at a later date. With such high competition within the market, giving something away for free is a great way to build awareness, while getting leverage over your competitors. Once you have enticed your customers in, they will become aware of your brand, which is the first step toward a loyal, aware, customer base.
Look the Part
Whether you are operating within a digital space, work in person, or both, ensuring that you are highly recognisable is elemental to brand awareness. Success comes hand-in-hand with looking the part, so this is an essential, easily implementable route to success. This could be through brand colouration, logos, or imagery. If you operate in person, then embroidered patches can easily be sewn onto your uniform so everyone knows who you are, what you do, and what you stand for. By following this guide, you can increase brand awareness in no time at all.