We all know about search engine optimization; SEO has now become very necessary in website development. Today, there are many companies and agencies to help you with your SEO work; some of them are Web Design Agency,SEO Agency, etc. Mainly there are four types of SEO available now. And today, I am going to tell you guys all about them.
Black hat search engine optimization: it is a thing that will help you to go faster where you want to go. It usually costs less than other types because it is a combination of shortcuts. But it also has more risk from google guidelines, than any different kind.
Some examples of black hat SEO;
- Keyword stuffing or hiding
- Doorway pages (there will be all similar pages with some changes)
- Cloaking (here article will be what is shown to the people)
White hat search engine optimization: white hat search engine optimization will be more costly then black hat bet has less risk than other types. White hat search engine optimization carries less risk, and it will deliver you long-lasting service with compounding value over time. All of the most famous and popular marketing companies use white hat search engine optimation on their website because it is safer and more comfortable.
Examples of white hat SEO:
- Here will be the necessary article and content to help the people or audience.
- It will have tremendous and quality writing.
- All the content will be well organized to make people comfortable.
- You can promote your article and content on social media, and then it will gain links.
Grey hat search engine optimization: it is that kind of SEO that is somewhere in the middle of black and white SEO. These tactics of grey hat search engine optimization are not explicitly called out in the guideline of Google.
Examples of gray hat SEO:
- It is one type of fake SEO where the primary attention of them to attract people to click on the link or visit the website.
- Most of them use paid or fake reviews to make interest among the people.
Negative Search engine optimization: it is a way of practicing black and grey hat SEO on an unauthorized website. It is usually used to cause harm to the site. There is no specific example of negative SEO Because it is illegal. Source: https://www.garuda.website/
On-page SEO: on-page SEO is something that will focus on your website and your content, the goal of on-page search engine optimization is to make everything easy for the audience. One-page search engine optimization will help the users to decide that your content is useful or not. For this, you have to make title tags and other tags and hashtags.
Off-page SEO: off-page search engine optimization helps external ranking signals such as backlinks and other online mentionings. Off-page search engine optimization means all sorts of activities that people do away from the site. Off-page SEO is limited to the link building or backlinking, and it can do a lot more than that.
There are also some other types of SEO, such as technical SEO. You can find so much variation when it comes to the types of them. It does not matter what types of SEO are out there, but it matters to know about them. If you have basic knowledge about them, you can easily differentiate between two SEO and decide what will be the best for you and your audience. That is why I guess this article will help you to judge them.