Digital marketers worldwide recognize the importance and benefits of a professional video.
Furthermore, making videos at home is now simpler than ever, but producing quality videos is another matter. Even novice videographers may now easily create and share video content on websites like YouTube thanks to consumer webcams and USB microphones, but producing videos of a professional caliber requires much more.
What does ‘professional quality’ mean? We’re talking about videos that are not only well-written, well-structured, and visually appealing from beginning to end, but also have good audio and visual quality. Videos that you wish to see, in other words. But how can you get professional-level outcomes at home?
By using our tips and tricks on how to create a professional video, you may improve the production value and appeal of your content. These suggestions will enable you to create excellent video content from the comfort of your living room, workplace, bedroom, or garage.
1. Plan the Content for Your Videos
There are many ways to make a video go viral but one of the most important steps in to plan the content of the video. Lack of preparation might also result in viewers becoming unimpressed with your finished work. You can make sure that the quality of your real content is just as high-quality as your film by meticulously planning your video before you begin production.
If you already have a specific objective in mind, how can you create quality videos? Since a script is the foundation of every video, start there. You can do this yourself or get a professional to do it. Additionally, you can hire an expert to edit and proofread your script.
Because written words don’t always sound natural when spoken, read your work aloud as you write. You’ll frequently come up with better, more natural ways to say things as you write, ideas you may not have thought of beforehand. As you gain confidence speaking in front of the camera, switch to speaking from an outline rather than a script.
Last but not least, remember to capture B-roll film to insert in between your primary content. Consider several camera perspectives, backdrop images, or close-ups. Plan your shots so you can always transition to material that is pertinent to what you are talking about in order to get a useful B-roll. This could entail action shots of you doing a skill, close-ups of features on a product you’re reviewing, or establishing shots of the location you’re visiting.
2. Use Proper Lighting
Make lighting one of your main priorities when filming because it has a significant impact on the final product’s quality. Even if your video is fantastic in every other aspect, it will probably look unprofessional if you don’t employ enough well-placed lighting.
One of the best light sources for videography is the sun. Consider the weather when scheduling your day if you intend to shoot outside. Early in the morning is when you can shoot scenes that are that have the best natural lighting. For more dramatic scenes, you may also plan to arrive during the golden hour. However, avoid shooting at noon because everyone and everything will look awful due to harsh shadows and overexposure. If you must shoot during the day, go for an overcast day or a shaded location for softer light.
You will need to be more deliberate about the types of lighting you use and where you set them if you’re shooting indoors. Rookie videographers frequently make the blunder of having ceiling lights as their only light source. This frequently results in the entire scene being portrayed in a single color and casting unflattering shadows on the subject’s face.
You should change to adjustable lamps, LED lights, or ring lights that may be placed in front of your subject rather than overhead lights. Even better, you may utilize them to complement the overhead lighting by casting light in the opposite direction to reduce shadows.
3. Use a Clean Background
Your videos will look more professional right away if you use a plain, uncluttered background. They will at least appear more professional and well-made.
You can either use a plain wall of one color or purchase a monotone sheet to serve as your background. Make sure the background has a uniform texture because this could cause unpleasant shadows due to lighting.
A window or other shiny surface should not be in your background when filming. The camera might unintentionally be visible on that reflective surface. Having a light source, such as a window, behind your subject can also make them appear dark and hard to see.
Getting rid of all the extraneous background elements will make it easier for viewers to concentrate on the main topic of the video. Additionally, the cluttered backdrop could appear untidy and unprofessional.
4. Use a Good Quality Microphone
We have already gone through how to make a professional-looking video. But how can you make it sound better? If you’re on a tight budget, you can always use your camera’s microphone or AI generated voiceover softwares. But if you’re serious about audio, you would want to get something better.
Use a separate receiver to use with your camera. Your voice will sound clearer and won’t be interrupted by outside noises thanks to it. A good quality USB microphone or a lavalier microphone that you can attach to your shirt while recording can be used. Whatever sounds good and is within your price range.
Put your microphone as close to the subject as you can to get quality audio. If the final recording has blips and crackles, you might wish to use a pop filter to get rid of them. Pay attention to any possible background noise that your microphone may be picking up as well.
To ensure there are no lags, you can later sync the audio and the video in post-production editing.