Successfully running a business without investing in marketing is, well, impossible. Every Tom, Dick and Harry knows this already. If you’re not that sure as to why marketing is important, I’d advise you to read more about it and stop wondering if you should invest in it or not. Because the answer is yes.
Investing in marketing the right way is the key towards your success. And yet, a lot of businesses struggle with making the right strategies and using the right techniques to achieve their business goals. There are always reasons why people don’t do well in their marketing efforts, and not having a sales funnel can be among those.
Not understanding the importance of the sales funnel can lead to you investing in certain strategies over and over again, without actually getting any good results. Since wasting your money that way is certainly not the best move, you’ll want to improve those strategies and start seeing results. How can you do that, though? Well, it should be clear. By creating a great sales funnel.
Why Sales Funnels Are Important in Marketing
Being inexperienced in the whole marketing world will have you wondering one thing. Why is the sales funnel actually so important? Even people who have some experience in this world are often found puzzled and confused about the funnels’ importance, and that has to change. By reading on, you’ll learn about at least some of the reasons why these are important, which should lead to you understanding that you need to add this strategy to your overall marketing efforts so as to succeed.
Here’s a good read on its importance: https://www.linkedin.com/pulse/3-benefits-building-sales-funnel-jack-h-m-wong/
- They Help You Choose the Entire Marketing Strategy
As mentioned, you could easily find yourself spending money on certain marketing strategies without them yielding any results, which is definitely not a good thing. Understanding which marketing tools and models you should implement so as to succeed is extremely important, and the sales funnel can help you with that. Identifying the stages your customers are in will lead to knowing exactly which marketing efforts to use to approach them and finally push them towards making a decision and, thus, making a purchase.
- They Teach You How to Relate to Your Customers
Relating to your customers and building relationships with them is of utmost significance if you want to get more sales and get loyal clients as well. The insights you’ll get from the funnel will help you understand how to best relate to your existing and potential customers. The language you use to describe your products, services and business is, among other things, rather important, and you should aim at using the same one as your customers, so as to relate to them better and guide them further down the funnel.
- And How to Get More Leads
The initial stage of the funnel is designed to help you get more leads, some of which will ultimately become your customers. More leads eventually lead to more sales. And selling is definitely your main goal when running a business, regardless of the industry you’re in.
- As Well As Increase the Conversion Rate
Increasing the conversion rate is what really leads to those sales. Guiding those leads down the funnel, perhaps slowly, but definitely surely, will result in increasing the conversion rate. Creating the perfect strategy, perhaps with the help of Clickfunnels and similar sources, that is designed specifically to guide people towards making a purchase is, thus, of crucial significance, because making more sales is your main goal, and you’ll achieve it through this strategy.
- They Give Competitive Advantage
You’re always looking to gain competitive advantage over similar businesses. Especially so if you’re new in the industry and need to stand out. With a proper funnel, you’ll undeniably stand out, as you’ll raise awareness of your brand and even gain returning customers that will make you their go-to brand for the services or products you’re offering.
- And Help Grow Your Business More Effectively
All of the above leads to one simple conclusion. A great sales funnel helps you grow your business more effectively. Growth is your goal, isn’t it?
There’s no doubt whatsoever that you’re looking to grow and improve. Using the right marketing strategies, getting more leads, increasing the conversion rate… Those are just some of the goals you can achieve if you create the perfect sales funnel, and they will all lead to growth.
How to Create One
Having understood why the funnel is so important for your business (additional info), you’ll now want to learn the next important thing. How can you actually great a great funnel? That will require a lot of effort.
- Follow the AIDA Model
The AIDA model is what you should follow during the creation process. Developed in the late 19th century, this model is still rather important today as well. Given that it functions perfectly, marketers have seen no need to make changes to it.
Thus, following it will lead to creating a great sales funnel for your specific business. The model takes the customers through an emotional journey that leads to making a purchase, and it consists of the following stages:
- Awareness
- Interest
- Desire
- Action
Depending on your target audience, and on what you’re selling of course, you’ll need to tailor this model to fit your specific business. Make sure to always have it in mind, though, when creating your funnel, as it will help you create a successful one. As every guide towards creating it will tell you, the AIDA model is the cornerstone of the process.
- Use Tools If You Can’t Do It Alone
Fortunately for everyone, instead of roaming in the dark alone, and trying to create the best funnel without knowing how to, you can now rely on tools to help you do it. Some great companies offer the perfect tools that will create this strategy for you rather quickly. Working with professionals during the process and using those tools will undeniably result in your marketing efforts paying off.