With thousands of online casinos trying to attract and retain players, it’s no wonder why online gambling is one of the most competitive industries in the world. And to stay relevant in such a fierce market, online gambling platforms need to try and test several marketing techniques to attract and retain players.
Here’s a look at some of the most popular marketing strategies that are used in the online gambling industry.
Social media
Researchers say that more than half of the world’s population now uses social media on a daily or weekly basis. So, it’s only natural for gambling platforms to take advantage of popular social media platforms such as Facebook, Instagram and Twitter to advertise their content, videos and special offers.
Some online casino sites take a step ahead by offering monetary rewards or other incentives for sharing their posts. That way, they get to improve their reach and boost their engagement with current players. Also, as social media allows users to react using likes and comments, it’s a great tool for casinos to receive feedback and improve the overall experience.
Blogging
Blogging has always been a great way to share information online. And several online casinos understand that. Today, there are many gambling platforms that publish blogs and other casino-related content to capture the attention of their players. Also, blogs tend to increase online visibility and generate more traffic from search engines.
Besides, posting blogs on a regular basis indicates that the gambling platform is active and keeps up with the current trends in the industry. Moreover, blogging is more likely to get casinos some loyal readers that will share the content with their friends and further promote the brand.
Choice of payment methods
As with other marketing strategies, this one isn’t obvious at the first glance. But choosing the right payment methods is an excellent marketing strategy for online gambling platforms. This is because casino players want to be sure that the platform they want to play on is safe and secure. And having popular and reliable payment options on offer gives most of them the required peace of mind.
Credit and debit cards like MasterCard and VISA are some of the most popular payment methods at online casinos. Also, players have the option to use popular e-wallets such as PayPal, Neteller and Skrill to make casino payments. Besides, some casinos offer the deposit by mobile slots feature for increased ease and convenience.
Affiliate marketing
As you’d be knowing, affiliate marketing is a type of performance-based marketing where affiliates get rewarded for each customer they bring to the business. In the context of online gambling, affiliate marketers act as a middleman to connect players with the gambling platform. They do it by running ads for the casino’s product and promoting its online gambling services.
Today, more than 80% brands in the gambling world rely on affiliate marketing to increase the awareness of their brand and improve reach. In fact, with such a high demand for affiliate marketing, there are several marketing agencies that specialize in doing just that.
Exclusive bonuses and rewards
Time and again, marketers have seen that offering personalized services and rewards tends to improve brand loyalty. For online casinos, this means people spending more time on their platform and playing more of their games.
Many casinos now offer free spins to players who play certain games. Other types of exclusive rewards that are common in the gambling industry include doubling the deposits and offering players the chance to play for free.