An ever-increasing number of people choose WordPress for their websites and it’s not hard to understand why. You can use it without paying for the privilege, not to mention that you can leverage advanced features that are provided by themes, plugins, as well as other tools. Most importantly, WP helps rank in the most important search engines, such as Google. By tweaking your site a little bit, Google can easily find it and display the website in the most relevant search results. You can use WordPress for advertising the products and services that your business offers and build a solid brand image.
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Many forget about the fact that a website is a work in progress. The smooth running of the digital space requires regular updates and routine maintenance. Therefore, for optimal performance, it’s necessary to focus on WordPress maintenance. This means checking the online platform for issues and mistakes, while keeping it updated and relevant. Basically, you have to check whether your site is healthy and performing well. A WP site that’s not well maintained will face bugs and drive away visitors. Plus, there’s the risk of being taken down by search engines like Google for malware.
With so many things to do, WordPress site maintenance, which is essential, is often neglected
If you’re one of the countless business owners neglecting website maintenance, you need to know what could happen if you continue this practice. In the beginning, certain functions will stop working on your site. Next, your site will be infected with malware or viruses. Even if your WordPress site doesn’t get infected, it will run slower than usually. Finally, yet importantly, it will inevitably break down. Vital activity won’t be supported anymore. If the eyes are the windows of your soul, you can think of the site as the window to your business. It’s the first point of contact for customers, which is why you should take the time to do some maintenance.
The use of modern applications such as WordPress is free. Nevertheless, maintenance procedures can cost, but it’s worth the investment. If you don’t want to take responsibility for this task, take into account the possibility of acquiring WP maintenance and support services. Professionals cater to the needs of clients from all over the world. You should use local service providers because you enjoy excellent customer service. Therefore, if you live in Colombia, seek WordPress maintenance support for Colombians. If you want to take control of problematic situations yourself, here are some things you can do.
Upgrade to the latest version
There are several benefits that come with updating your site, such as enhanced security, bug fixes, and new features and functionality. So, don’t waste any more time and make the transition to WordPress 5.7, which was released on March 9th, 2021. In what follows, we’ll present some of the features and improvements to the WordPress platform.
- Improved password reset tool
- Simple migration from HTTP to HTTPS
- Custom icon & background colors, sizes for social icons
- Drag & drop
- New robots API
Before upgrading to the latest version of WordPress back up your site. If there are any problems, you can restore the site. Launch the new version by clicking the link in the new version banner or by going to Dashboard > Updates screen.
Remove spam comments
In case you’re dealing with significant volumes of spam comments, you should remove them immediately. They are collected in the database and take up way too much space. Deleting the spam comments manually is a lengthy process, so it’s recommended to bulk delete all the comments. In this respect, it’s necessary to install a plugin. Following activation, go to Tools > Delete Comments page. You’ll be able to view the overall number of comments and the options for deleting them.
Find and fix broken links
Broken links are basically links that don’t work anymore. These links are bad for visitors on your site, not to mention the bots used by search engines such as Google. If you haven’t received complaints about the broken links on your online platform yet, there is still time. Ideally, you should solve the issue before anyone notices it. To find and fix the broken links, you can use a handy plugin such as Broken Link Checker. What it does is scan the entire website, highlight the links that are broken, and provide suggestions on what can be done.
Just so you know, you can edit an URL right from the scan page. It’s a good idea to check links every six months or so. If the links on your WordPress site give a 404 error, your SEO ranking will be negatively affected. What is more, you won’t come off as trustworthy. On the contrary, people will naturally assume that you’re unreliable. Whenever you update or make changes to your site, check for broken links.
Consider hiring a team of experts to look after your WordPress site
Reputable online casinos have user-friendly platforms such as WordPress that are compatible with several mobile devices. If you run a gambling business, you’ve most certainly chosen WordPress as your CMS. You’ve resorted to all the possible marketing strategies to promote your online casino in Colombia. However, is that enough? Actually, no. It’s necessary to regularly update and maintain your gambling site to ensure it’s running at full capacity. As mentioned earlier in this article, you can use the services of professionals. Search for suppliers of WordPress maintenance and support and visit their website. They’ll take care of laborious tasks such as website backup, software updates, and security monitoring.
When you have specialists by your side, you can do your job without any headache. You can sue the time saved to focus on your business. All in all, running a WP site is no easy thing; therefore, you need all the help you can get. The pros will help your organization reach its full potential via the intersection of great ideas and services. Just think about it.