How to ensure the attraction of subscribers? How to start an advertising campaign? What methods of attracting the target audience will not bring success? We will tell you about this in this article.
There is a paradox: the majority of social network users are used to getting information from opinion leaders for free, while influencers, on the contrary, need to invest in attracting subscribers. How can you find your reader in this cycle, who will be ready to pay?
Analysis of the potential target audience
Any product, service or blog has a target audience that needs to be clearly understood. To do this, you need to write a portrait: age range, location, marital status, financial status, hobbies and needs or problems. Ideally, you should consider statistics on those people who have already purchased a product or service from you. So you get the most accurate information and can use it in the future, for example, if you want to buy real Instagram followers and select only the right people for this.
The wider the research, the better you get to know your customers. In addition, each group has not only similar socio-demographic factors, but also network habits, which are also important to consider in order to attract an audience.
Running ads to attract users
The format of presenting the material, setting up advertising, communication, and ways to attract the target audience will depend on behavioral characteristics. Do not try to capture what is impossible to capture: information about the business will not be relevant for young mothers. Make a portrait of the client and work with him. Even if you turn to services to buy Instagram followers for help, you will be prompted to filter the target audience you need.
Attempts to create advertising for all the people of the world will not bring the desired result. Remember, the narrower the audience, the better it is. In addition, advertising for a millionaire blogger will not always be more effective than advertising for a blogger with an audience of 100,000 subscribers or fewer.
Free content is not the best way to attract people
It’s great to share secrets and life hacks with the audience. It’s great if readers like it, and it’s bad if your posts turn into Wikipedia. Why buy something if all the information can be taken for free here? Your task is to attract a solvent audience by showing your value as an expert, inspiring trust and inciting them to make a purchase.
For example, if you are a real estate expert, tell us about cases, interesting facts and upgrades in the market. But keep silent about the sources of the best options for clients or secret methods to reduce the price of an apartment in the very center of the capital.
Social networks are developing at a tremendous speed, and even with a unique product it is difficult to quickly get into the top and quickly attract users. However, with proper use of the available tools of the digital space, it is quite possible to make the social network a platform for interaction with the target audience, and subsequently transfer readers to the rank of loyal customers.