Online presence is a must for every forward-thinking business. If you are reading this article, I assume you own a business or are looking to launch one and plan to give your business a solid online presence.
Online presence could either be via social media, a web application, or a mobile application, but then the dilemma is, which is ideal for your business?
We have put this piece of research together to serve as a guide to help you choose between web app development or mobile app development for your business.
What should I consider when choosing between a mobile app vs web app?
As usual, the first consideration is your budget. If you on a tight budget, I advise that you kick off with a website first and then hire a web app development or mobile app development team later, to build you a good mobile or web application.
Mobile app development companies charge considerably higher than web app development firms because the work involved is tedious and return more value at the end. But these companies are more likely to follow the best developmental practices.
For starters, a mobile application should be tailored to the users’ devices (navigation, resolution, notifications, etc.), and you would want to develop different app versions for the major operating systems.
Whether a web app development or mobile app development company, developers know that speed is vital to the success of any application, as your users are increasingly impatient, as there is no shortage of distractions and alternatives online.
Mobile apps take more time in the installation and configuration, but after then, they’re more accessible than web apps because the mobile apps are right on the screens of your users. Further, if your service is about giving users information, you can do without shelling bucks for mobile app development. However, if your business relies on repeat visitors and loyal customers, you could start with web app development, but a mobile application will be fantastic.
From the branding and marketing point of view, you should go with mobile app development. However, interestingly, for search engine optimization, a web app is the clear winner.
Similar to branding, you before hiring a web app development or mobile app development company, consider how you intend to generate revenue for application.
If you promote affiliate offers, a web app will be more useful to you because of the multiple available advertizing media. On the other hand, if you are not big on internet marketing if budget is not an issue, you should go with a mobile app.
This is another huge factor that can determine your choice between web app development and mobile app development.
If your users do not need the internet to make the most of your application, you can invest in mobile app development. On the other hand, if it is the opposite, a mobile app is always good, but you can start with a website.
Your Target Market
We cannot do justice to a topic that is largely determined on which is best for your customers without defining who these targets are.
Different audiences and demographics need or prefer different services. Social networked applications need an application as well as a responsive website; the same applies to other similar services like flight booking businesses and so forth (wonder why? Refer to the previous point).
There is no hard rule here, but a mobile application will help improve user activity, accessibility, interaction with your application and the company. Further, if you go with iOS apps, for instance, Apple helps you protect your apps from foul play by revoking unsigned apps.
Numerous other factors determine your choice of going for web app development or mobile app development, but those listed in this short post are the most crucial factors you must consider before deciding between building a web application or a mobile application.