With the internet being the number one distribution channel in the sports betting industry, it is no wonder that online sportsbooks and betting sites are becoming as popular and as mainstream as ever before. While sports bettors had to visit some brick-and-mortar betting shop to place their wagers in the past, now they are only a click away from a bet slip, making betting online in Indonesia the fastest growing segment of the entire industry.
Then it was the mobile apps…
The development of sports betting apps made the situation for punters even more convenient. Downloading apps on their mobile devices, sports bettors were able not only to bet from the comfortness of their house, but from anywhere they could carry their device with them. So, sports betting became easier, faster, even more convenient, personalized and highly interactive.
Adding live streaming…
Added to this highly convenient experience for sports bettors – who were now able to make their bets at any time and from anywhere – the role of live streaming was conducive. With live streaming, came interactivity. In fact, the interactive nature of sports betting went to a whole new level. Bettors were able not only to wager at any time, but also place wagers while streaming a game right in the display of their mobile devices! Watching, reacting, responding with bets and so on!
… and then came micro betting!
But the real revolution of interactivity in the sports betting experience came with micro betting. All the above said factors actually paved the way for micro betting to emerge and ultimately excite and engage fans.
With micro betting, punters were not only able to perform all that was described previously – that is, bet from the convenience and comfort of their home, bet from any where they could bring their mobile device along and ultimately, bet while live streaming a match – but they were presented with the opportunity to place wagers live on micro episodes of a match, on moments comprising an entire game. So, every second and every bit of the game could potentially add a new betting experience for the bettors.
Micro betting is a blending of live, in-play betting and prop betting. Imagine watching a streamed game on your portable device and being able to wager on what is going to happen the next minute: who will score the next goal in a football match? Who will get the next game in a tennis match? Will a basketball player be able to score a three-pointer in the remainder of an NBA game? Will the lead baseball player get a lead-off strike off the next pitch? The opportunities are as many as one can imagine. And the fun thing is that these bets are not about the final outcome of a game, but merely about incidents, moments and episodes that happen within the game.
It can’t get more engaging than that. For fans, it is the absolute way to have their experience peaked. Being able to watch their favorite game and at the same time bet on small things or moments within that game, can’t be more exciting. The experience grows as the menu of bets grows.
Every sportsbook offering online betting in Indonesia – as well as in other parts of the world – tries to tap on this unique, breakthrough opportunity. Having users watching a game and betting on a game is a totally immersive experience.
One where punters get to actually interact with what they watch, respond by placing wagers, get instant gratification from the result without having to wait till the end of the game and ultimately being able to engage with the game.
Having so much potential for bringing sports bettors to a new level of experience when they are placing wagers and watching games, micro betting is only justifiably the object of attention of all bookmakers and betting sites around the world. Micro betting is the absolute means to engage fans and boost their experience by offering unique interactive opportunities.