With the rise in mobile device usage, it’s no surprise that businesses are turning to billboards and other large-scale displays to get their message across. But in order for billboard advertising to be effective, it requires careful planning and considerations to ensure your message is seen and heard by the right people. In this blog post, we will discuss some best practices of billboard advertising and how you can use DOOH to maximize your reach.
What is DOOH advertising?
Out-of-home advertising, or DOOH advertising, is a form of marketing that reaches consumers when they are away from home. It includes traditional forms of media such as billboards and transit ads, as well as digital forms of media such as digital signage and place-based video.
DOOH advertising allows brands to reach consumers in a variety of settings, including while they are commuting, shopping, or working. This type of advertising can be highly effective in reaching a target audience, as it offers a captive audience that is likely to see and remember the ad.
What to keep in mind when promoting through digital billboards
When planning a DOOH campaign, it is important to consider the following factors:
Target Audience: Who is the target audience for the campaign? What are their needs and wants? What types of locations will they be in during the day?
Media Mix: What mix of traditional and digital out-of-home media will best reach the target audience?
Budget: How much can be spent on the campaign? Keep in mind that out-of-home media typically has a lower cost per thousand impressions than other forms of advertising.
Timing: When is the best time to launch the campaign? Seasonality and special events should be taken into consideration.
The different types of DOOH advertising
There are many different types of DOOH advertising, each with its own advantages. Here are a few of the most popular:
- Billboard advertising – billboards are one of the most common and effective forms of DOOH advertising. They offer a large, attention-grabbing format that can reach a wide audience.
- Digital signage is another popular option for DOOH advertising. It offers a flexible and interactive format that can be customized to fit your specific needs.
- Transit advertising: Transit advertising is a great way to reach people who are on the go. It offers a variety of formats, including bus shelter ads, train station ads, and more.
- Airport advertising: Airport advertising is another great way to reach a captive audience. It offers a variety of high-traffic locations, including baggage claim areas, departure gates, and more.
- Street furniture: Street furniture is a versatile form of DOOH advertising that can be used in a variety of ways. From bus stop benches to park benches, street furniture provides an ideal way to reach people where they live, work, and play
Pros and cons of DOOH advertising
Dooh advertising, or digital out-of-home advertising, is a type of marketing that uses digital displays in public places to reach consumers. While dooh advertising can be a great way to reach a wide audience, there are some drawbacks to consider before using this type of marketing.
One of the biggest advantages of dooh advertising is its ability to target specific audiences. For example, if you know that your target audience is mostly young adults, you can place your ads in locations where they are likely to see them, such as near college campuses or popular nightlife spots. There are plenty of billboards in Chicago, New York, Las Vegas, Los Angeles and other crowded cities you can choose for placing your ad. You can also use dooh advertising to target specific demographics, like income level or gender.
Another benefit of dooh advertising is that it can be highly engaging. Digital displays allow you to use rich media, such as videos and images, to capture attention and deliver your message in a memorable way. Additionally, dooh advertising is interactive, so viewers can learn more about your product or service with the touch of a button.
However, there are some disadvantages to consider before using dooh advertising. One downside is the cost; because digital displays are expensive to purchase and maintain, dooh advertising can be a significant investment. Additionally, not all locations are ideal for dooh advertising; while busy areas with high foot traffic are ideal, ad placements in more remote or low-traffic areas may not generate much attention.
How to create an effective DOOH ad campaign
Plan your campaign around a central message or theme. What do you want your audience to remember about your brand? What do you want them to take away from your ad campaign? Keep this message consistent throughout all of your ads and across all of your DOOH platforms.
Select the right locations for your billboards. Where will your target audience be spending time? Which roads do they commute on? Make sure your billboards are placed in strategic locations that will reach as many people as possible.
Create eye-catching designs. Billboards are large and need to be able to grab attention from a distance. Use bright colors, interesting fonts, and compelling images to make sure your billboard stands out from the rest.
Keep it short and sweet. You only have a few seconds to capture someone’s attention as they drive by, so make sure your messaging is clear and concise. Get straight to the point and avoid using too much text.
Timing is everything. Plan your campaign around key dates or events that are relevant to your target audience. This will help ensure that more people see your ads when they’re most likely to be interested in what you have to say.
By following these best practices, you can create an effective DOOH ad campaign that reaches a wide audience and drives results for your business.
As the Dooh landscape continues to grow and evolve, it is important for marketers and advertisers to stay on top of the latest trends in billboard advertising best practices. By understanding the fundamentals of how billboards can increase a company’s reach, businesses can make sure they are staying ahead of their competitors. With this knowledge, companies can maximize their return on investment with effective campaigns utilizing state-of-the-art technology such as Video Walls, Digital Screens and Virtual Reality Experiences. As long as companies understand what works and what doesn’t when using these tools, they should be able to get maximum value from their billboard investments.
Photo: Freepik