Make a Successful Ecommerce App to Grow Business Online 

Published on: 08/Aug/2020

Nowadays, the number of businesses has become online. As the technology gets advanced, individuals shifted to shop for things and avail of services through their handheld devices, i.e., mobile or tablets. Most businesses offer online services regarding advice, groceries, clothing, services, lifestyle, and other limitless things through e-commerce platforms. Even so, reliable reports suggest that more than 85 percent of smartphone users prefer mobile applications instead of e-commerce websites for almost all purposes.Do you wish to set up your business? Are you an entrepreneur at heart? Then, this article is for you! Keep reading to learn how to set up your business

As per the collective outcome, it was found that nearly 35 percent of mobile phone sales are made via the application. However, as a surprise, less than 10 percent of the retailers & small business owners offer a mobile application! And, talking about reliable and competent applications, then the situation is much more miserable.

Importance of Mobile App

The ever-expanding demand for online shopping is not hidden after the pandemic has forced traditional businesses to adopt the same. To enhance their sales, they would have to think about developing and maintaining a well-performing mobile application.

The first impression is the last & long-lasting impression, which could be in the form of the customer experience offered by the application of ecommerce mobile app development company. That makes it more significant to have a UX-enabled and updated e-commerce application that could match the customer’s expectations. With years of experience in the IT industry, Exact Realty is the perfect place for services like business automation, data integration and content delivery. Contact us today!  

By looking at this importance, one would consider what it takes to build a good e-commerce application. So, let’s attempt to understand the steps involved in developing a good e-commerce mobile app through this blog.

A glance at the Factors in the Application that Could Enrich the Experience of the Customers

Once a business decides to go for successful eCommerce Mobile Application Development, it must address the ongoing trend & consider a few key factors that make an app effective.

Simplicity and consistency of navigation

The consistency of an application takes away the extra load of learning the process every time. It assists the users to prioritize what they want to view, leading to a positive response.

The application must be consistent on the Visual (buttons, fonts, etc.), Functional (navigation, etc.), & External (Design) fronts.

Some commonly utilized features such as double-tap zoom could be utilized in a new app to create rapport with customers, and it would make the application consistent in performance.

The simplicity of the design of the application

A business owner must arrange the products that it offers and allied services and options in a small space. Either it’s a The UI provides the first impression of the application to the potential customers. The clear and simple design of an application accommodates all necessary things in a small space to fit into the small screen of a smartphone or tablet.● User-friendly UI (User Interface) will assist the user in navigating easily.● The limited text & animation make it easy for the customer to focus on the objective of buying.● Proper content management of the application would help the customers to be at ease while shopping.● The required number of clicks to purchase a product must be as low as possible.● The UI of the application must be compatible with a variety of devices and Operating Systems.

Quick options for login & checkout

The swiftness of time taken between login & check out plays a huge role in e-commerce. The increasing speed of the internet has taken away an individual’s patience, and the same is applied to an application, so it is essential to get loaded quickly.● The fast login process assists the business to retain its customers.● A user must not type the same particulars repeatedly; this could force him to switch to another application; autocorrect and auto-fill options would help an app retain the users.

Login options using social media help in 2 ways, first by easing the login procedure, and secondly, it advertises the business and app.

Cart & Checkout

The cart should be visible to the user every time on the screen, so the customer can make a mindful decision instead of abandoning the shopping at the last moment. Besides, the checkout options should also be quick as well as user friendly● The user must have the option to modify or change the order as per the customer’s will.● The absence of a short & simple checkout process would ruin the customer’s mood, and the chances of cancellation increase significantly.

Ease of accessibility

The smartness of mobile phones is making people lazy, so it applies to window shops too. The e-commerce application developers must place useful elements that encourage users to take specific options & input using one hand only.

All application elements must be in the user’s thumb-friendly zone to let the user access the application easily.

Some things that could be prominently placed in the thumb-friendly zone are added to cart, checkout, & payment options.

Feature to add to a Wishlist or add a favorite

Buyers love to ‘add to ‘favorites or ‘add to their Wishlist’, before making a final choice, all they want for them, is to make the finest out of them as per their budget. The presence of this option has immense importance behind a successful e-commerce application.

A well-categorized listing of services and products would help the application keep the user with it for a longer time.

User’s Security 

E-commerce applications ask for many details from valuable customers ranging from their particulars to their financial credentials like card details, etc.

The mobile phone & e-commerce platforms are prone to user security risks. The absence of a good quality firewall setting in the e-commerce application could lead to a huge loss to the user’s security of the customer’s personal & financial assets. The security feature is related to trust, & a secured payment gateway of a safe wallet would make a customer loyal to the application.

Along with internal security, an e-commerce application must comply with the country’s data security law, or else it would lead to huge penalties. It is a dual-edged sword that would give great credibility if handled well, and the loss of the business & market base would begin.

Quality of customer service

Issues & grievances are a common part of any business, no matter what business you are running or what services are being offered. The potential customers might come up with a query that they may not have understood while accessing the application.

The proper channelized interaction b/w users & e-commerce representatives are crucial for the application’s successful running. The support could be provided through chat, mail, or call, combining two or more channels.

The ease at which customers’ grievances are resolved would decide the future stability of a given e-commerce application.

Summing up

You could see how significant the mobile app of anecommerce app development company is in daily life. To serve the masses with an ambition to level up the business, e-commerce industries can’t compromise quality. They can’t remain easy and face the risk of being invaded by their competitors.

Some guidelines must be in the mind of app developers to make an app as per the requirement of ecommerce mobile app development company and local customers. The ease of accessibility of the app adds immense value to its beginning in grabbing the customer’s hold. Hence a successful e-commerce app must have above criteria to help it stand well in the competition and grow the business.