Search engine optimization (SEO) is crucial for driving traffic to your website, but you may not be familiar with some of the services SEO agencies, including those with Texas locations, offer. Let’s explore some SEO offerings you should know about as you look to improve your site’s search visibility.
Keyword Research Uncovers High-Potential Terms
One of the first things an SEO provider will do is conduct keyword research to identify relevant search queries that could bring qualified visitors to your site. By analyzing search volume and competition data, keyword research exposes terms you may not have considered that align with your products, services and content. Prioritizing the right focus keywords is the foundation for optimizing pages and content. An SEO company will research hundreds of possible keywords and phrases to recommend a strategic shortlist your website can realistically rank on.
Technical Audits Pinpoint Optimization Opportunities
SEO agencies perform detailed technical audits examining your website’s infrastructure, page markup, site speed, mobile responsiveness and more. An audit determines what’s working well from an SEO perspective and what needs improvement to help pages perform better in search results. Some common technical issues an audit would uncover include errors that hinder search crawler access, poor page load speeds due to unoptimized images or code, and accessibility problems on the mobile version. Identifying these types of technical problems allows you to fix them.
Content Optimization Boosts Search Visibility
Optimizing on-page content for target keywords helps attract search traffic and improve conversions. An SEO provider will assess your existing content to identify optimization opportunities, analyze content gaps that should be filled with new pages, and map out a content creation strategy tailored to your goals. In addition to optimizing your pages and blog for SEO, content optimization also involves enhancing readability through headings, bullets and bold text, as well as embedding relevant internal links across your site’s content. This strengthens the topical theme while facilitating site navigation.
Link Building Draws Valuable Backlinks
SEO companies have proven strategies for building high-quality backlinks from reputable external websites to yours, which signals search engines that your content provides value worthy of ranking well. The more relevant links that point users to your site from authority domains, the better for SEO. Ethical link building tactics include blogger outreach, guest posting, sponsorship opportunities and profile creation on reputable industry directories. Over time, earning authoritative backlinks to your website pages will organically improve domain authority and search rankings.
Local SEO Boosts Visibility for Nearby Searchers
If you have a brick-and-mortar location you want nearby searchers to find, local SEO optimizes your online presence to show up prominently in map packs and local search listings. This requires properly optimizing and verifying your Google My Business and Bing Places for Business listings, as well as enhancing visibility through positive local reviews and citations. An SEO company experienced with local search can get your business profile populated across dozens of directories, review sites and local data aggregators. This makes you more visible in searches for your products and services coupled with a nearby city name.
Conversion Rate Optimization Turns Visitors into Customers
While SEO focuses on driving website traffic through higher rankings, conversion rate optimization (CRO) focuses on turning that traffic into customers through better on-site experiences. Professional SEO providers offer integrated CRO services tailored to your business, including A/B testing product pages and checkout flows, as well as personalizing site experiences through behavior tracking and segmentation. Little site tweaks informed by CRO data can generate substantial lift in registrations, downloads, purchases and other desired actions, ultimately yielding higher ROI from SEO efforts.
Reporting Provides Actionable Insights
Reputable SEO agencies provide regular reporting summarizing activity driving search visibility and comparing performance indicators month-to-month. Custom reporting allows filtering and segmentation, so you can analyze site metrics by page or content category. Easy-to-digest reports help identify successes as well as areas needing additional optimization. You gain actionable website insights along with expert analysis of trends and recommendations for capitalizing further. Ongoing reporting ensures transparency when measuring SEO impact.
Now that you know more about some of the key services offered by search optimization firms, you can make a more informed decision by choosing an agency equipped to boost your organic search performance. As you vet potential SEO partners, assess their experience delivering solutions tailored to your industry and business model.