When we think of AI, we might think of robots and machinery with the intelligence to take over the world. However, fortunately, AI is currently working with us and not against us … for now.
The online gambling industry is always ahead of the curve – and as such, AI is making an appearance at numerous online casinos under various guises.
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So, what role is it taking and how can it make online gambling safer? Let’s take a look…
Artificial Intelligence in Online Gambling
There are all different opportunities for AI to make an appearance in online gambling. Some areas already making use of AI include voice and facial recognition, marketing, fraud detection, automation and also predictive maintenance. More importantly, AI can also be used for managing the casino player database. It identifies the most valuable players and can help to provide better customer support.
The Benefits of AI in Casino
A More Customised Experience
Casinos could use AI to keep customising and adapting the players’ in-game casino experience, so players can enjoy a tailor-made experience. But what does that mean? Well, for a start, AI software can be used to detect the preferences of every player, their favourite games etc – and create a perfect home page based on these findings. AI can track patterns, notice trends and make accurate projections.
Better Customer Service
Automated customer service can use all of the data it accesses – billing history, game preference, performance and habits. It can use this to come to a logical conclusion as to how best to respond to any queries. Machine and AI learning can help a casino improve their customer service, allowing for a more human-like response from a chatbot. This will make it quicker, more accessible and benefit both casinos and players.
The possible dangers of online gambling are well-known. Signs of becoming addicted include chasing your losses, lying about your gambling activity, using borrowed money to play, gambling at unsociable hours – and not realising when it’s time to stop.
There are new AI initiatives being developed to create an environment more suited to Responsible Gambling. It can help casinos identify harmful gambling habits, It can help to detect possible addiction and assist casinos in developing a safety net for the most at-risk players.
Detecting Cheating Players
AI can be used to detect players that aren’t necessarily playing by the rules. If a casino can identify and interpret suspicious behaviours then the casino can take any action necessary more quickly, thereby catching the fraudsters before they can have a negative impact on the casino or any other gamblers.
A World of Possibilities
Who knows what the future holds? But we can certainly look at the possibilities. Let’s look at some examples we can go by. For example, in 1997, Deep Blue Heat – a chess supercomputer, managed to beat Garry Kasparov, the famous grandmaster. The computer was programmed to respond to a player’s movements and make a strategic move based on what it has learned in order to win… and it did. Since then, there have been poker bots – with even more in development.
It isn’t necessarily easy to predict how AI will change casino gaming, but it certainly looks exciting. We could see robot croupiers, safer gambling environments and even more personalised experiences.