Table of Content

• From Pixels to Paper: Transforming Digital Designs into Stunning Flyers
• What is a Flyer?
• Basic Elements of a Flyer
• Different Types of Flyers
• Tips for Printing Stunning Flyers
• Final Words

Poor quality is one of the reasons why potential customers never read a marketing flyer. Beyond the beautiful text, color, and image combination, you need to transform your designs into stunning flyers with excellent quality.

Take a moment to digest this article to find out what you need to know before transforming your flyer designs from pixels to paper.

What is a Flyer?

A flyer is a promotional digital or printed material that organizations use to inform potential customers about their events, new products or services, and offers. A flyer can be used to advertise or promote a school, real estate, fashion brand, audition or competition, or a political campaign.

The patterns of designing flyers for a corporate organization, political campaign, school admission, or fashion brand are largely different. The images, colors, write-ups, shapes, and sizes also differ to an extent. However, most flyers come with a common set of basic elements.

Basic Elements of a Flyer

The following are some common elements of a flyer irrespective of the purpose (the message that is intended to be communicated to readers).

Headline

The headline is one of the vital elements of a flyer. It conveys the purpose of the advert in a few words, usually with a bold write-up, large and attractive enough to grab readers’ attention.

The content or message

While the headline is responsible for grabbing readers’ attention, the main content conveys the message in detail. It reveals information about the event, product, or service that is being advertised. Even though concise, this part is usually well-detailed.

Graphics and images

Undoubtedly, the write-ups in the headline and main content explain a lot about the event, product, or service that is being advertised. However, they may not achieve the goal of the flyer alone. Graphics and images help to paint the message with colors and pictures.

Location and contact information

Since a flyer is intended to advertise or promote an event, a product, or a service, it is important to let readers know how to reach you. Hence, the location and contact information section makes it easy for your prospective customers to access you physically, online, or through a phone call.

Different Types of Flyers

Although most flyers come with similar elements as unveiled above, they’re largely different based on the purpose. The following are the common types of flyers.

Handbill

A handbill is a type of flyer with a few write-ups. They’re designed to communicate straightforward information, such as an invitation to an event. They’re mostly printed on ordinary paper. Handbills are mostly used during mass distribution because of their low printing cost.

Pamphlet

A pamphlet is a type of flyer, like an unbound book, with a single sheet of paper printed on both sides. They can also have a few pages stapled together. Pamphlets are usually folded in half, thirds, or fourths. They are also called leaflets.

Posters

A poster is another type of flyer larger than a handbill or pamphlet, designed with write-ups, graphics, and images. They’re usually pasted on a wall in public places where people can easily see them. Posters are quite large so that passers-by can get information on them at a glance.

Marketing flyer

A marketing flyer is designed for the purpose of promoting an event, product, or service. They contain more details than handbills, such that a reader can understand the features and benefits of the product or service that is being advised. 

Tips for Printing Stunning Flyers

Designing a fantastic flyer is not enough to convince readers to attend your event or buy your products/services. Print quality is a major factor that influences the minds of potential customers. Below are a few tips for printing stunning flyers.

Set the design dimensions

Although the focus here is printing, it’s important to know that the printing stage may be difficult if you get some things wrong during the design stage. 

One of them is to try to adjust your flyer design dimensions later during printing. This can disorganize the entire design. So, ensure to set the correct dimensions before you commence your flyer design.

Use CMYK color mode

Most times, it’s difficult to get the exact color quality that you see on your computer screen when designing after printing your flyer. The reason is that many printing machines can be limited when capturing colors to reflect exactly what you see on the computer.

So, ensure to design your flyer using CMYK color mode instead of RGB. This will help you achieve almost the same quality you see on the computer after printing.

Use high-resolution quality pictures

Again, when designing your flyer, ensure to use high-resolution quality images to enable the image appear well after printing. Usually, digital flyers may not require high-quality images because of the need for a smaller file size for ease of transfer. However, that is not the case when designing flyers for printing.

During your flyer design, ensure to use dpi (dots per inch) instead of ppi (pixels per inch). The dpi ratio you choose will be based on the flyer dimensions and the image you’re using. For example, you may want to select around 240 dpi – 300 dpi when designing an A5 flyer for print to achieve the best printout quality.

Create extra space for bleeding

Still in the design stage, ensure to leave a space for bleeding when designing your flyer. This will help to accommodate design inconsistencies, as well as unexpected paper movement when printing. 

You should create around 2mm – 5mm extra space around the flyer design so that the printer doesn’t cut off any part of the design in case of any inconsistency. You can always trim off this extra space after printing to have a smooth finish.

Choose the right paper

Lastly, not all papers are ideal for printing quality flyers. Sometimes, the type and purpose of the flyer are what determine the kind of paper you use. Some examples of papers include gloss, silk, kraft, etc.

Glossy paper comes with a bold, shiny coating and a polished finish. If you want to create and print flyers with colorful images and text, glossy paper is ideal.

Silk paper is produced from silk fiber. Due to its high quality, it is mostly used to print flyers that promote luxurious products.

Lastly, kraft paper has a rustic vibe because it’s produced from fully recycled paper. It is mostly used to print flyers that create awareness about the environment or brands that are green-related.

Final Words

Although the tips above will help you achieve a nice quality flyer design and printing, you need expert hands to help out in technical areas. “HelloPrint” has in-depth experience when it comes to exceptional flyer design and printing quality.