Some argue that promoting a YouTube channel implies a lack of confidence in its ability to gain views organically.
In 2008, this viewpoint may have held some validity. However, with the internet evolving over the past three decades, it has become significantly more democratic.
In the current landscape, success for a YouTube content creator is not solely determined by wealth but rather by marketing merit.
With nearly 500 hours of video content uploaded to YouTube daily, competition is fierce.
This underscores the importance of employing effective strategies to market your videos and channel.
Here are some proven tips for successful YouTube video promotion:
1. Craft Video Titles with Strategic Keywords
Optimizing your video content with appropriate keywords is key to garnering more organic views. Relevant keywords not only educate your audience but also provide information to YouTube algorithms about your video’s subject.
Given that YouTube videos often appear in Google search results, keyword optimization becomes crucial. Many Google search queries yield YouTube results, with some “How-to” queries even appearing before content from various websites.
This is why naming your YouTube videos should be approached similarly to any other content form. While creating keyword-centered video titles tops the list for enhancing YouTube SEO, it’s essential to avoid simply stuffing titles with keywords. Your title should be a natural, human-readable sentence that accurately represents your content since you’re creating videos for people, not just algorithms.
2. Utilize Relevant Tags
Following your YouTube video title, the next important element is your video tags.
Tags, along with your title and description, should encapsulate the essence of your video. Consider incorporating short-tail SEO when devising your video tags, as they play a significant role in boosting YouTube videos.
Tagging your video with trending keywords or phrases enhances its visibility in relevant search queries. Focus on tagging keywords that are both trendy and pertinent to your content, providing viewers with an understanding of your video’s subject before they click on it.
3. Enhance Your Video Content
While SEO strategies play a vital role in promoting your content, their magic truly works when your content is engaging and valuable for your audience.
There are various video content options available on YouTube to provide value to your audience. The key is to create content that resonates with your specific audience and aligns with your brand. Here are some types of YouTube videos that typically offer value:
- How-to Videos/Tutorials
- Webinars or Q&A Sessions
- Product Reviews and Demos
- Behind-the-Scenes Tours
Ultimately, when investing in the promotion of a YouTube video, ensure the content is worth every penny. If viewers find your videos worthwhile, they are more likely to return for more and share them with others, thereby increasing the number of views and subscribers.
4. Design an Eye-Catching Thumbnail Image
The thumbnail image of your YouTube video can significantly boost your views, whether it’s in the suggested videos section, the organic results page, or on other social media platforms.
For videos featuring facial close-ups, use high-quality images with clear and attractive typography to capture maximum attention. To further increase video views, align your thumbnail image visually with your description and title.
5. Utilize Video Cards
Video cards are a powerful YouTube optimization tool that allows you to promote other videos within your current video. You can create cards for various purposes, such as:
- Promoting additional video content
- Supporting a non-profit organization
- Increasing channel subscribers
- Driving traffic and engagement through polls
6. Create Engaging End Screens for Your Videos
End screens provide an opportunity to share crucial information about your channel at the conclusion of your video. You can incorporate link cards to additional playlists, recommended videos, and your verified website, offering added value to your viewers.
Whether you’re aiming to gain more subscribers or connect your video with others, utilizing optimization tools during end screens can directly or indirectly boost your YouTube views.
Conclusion
Boosting your YouTube videos requires a strategic approach. Focus on creating engaging content with keyword-optimized titles and relevant tags. Leverage features like thumbnail images, end screens, and video cards to enhance visibility. For those with a budget, consider paid promotions. Building an active subscriber base is key for sustained viewership.