Have you seen the transformation of ads from billboards, print ads, and TV ads to social media? Not that billboard, print or TV ads don’t exist anymore, but most people are on their phones surfing through various social apps or playing online games so it is easier for brands to communicate with their target audience online.
The boom of technology can be visibly noticed in recent years. While there are a few downs, the ups are uncountable. There are plenty of reasons why a business should opt for Digital Marketing. To name a few:
- Cost Effective:
The idea behind any business goal is to maximise profits and minimise costs. The cost of tv, print and billboard ads is a lot. On the other hand, digital ads can reach a targeted audience at a lower cost. With Digital marketing, one is in full control of their budget and can spend as per their wish. According to a study, businesses spending on digital marketing get better cost per lead as compared to other marketing channels.
- Measurable Analytics:
In digital marketing, one can see which channel gave them what amount of leads and conversions at what cost and which channel is giving the best ROI. Moreover, it helps in measuring every click and identifying user behaviour and patterns. It gives detailed insights about the business’ target audience in order to make super-targeted ads.
- Higher Revenue
Since digital marketing helps in reducing the cost. It helps in generating higher revenue for the business when compared to traditional marketing methods. As per Google, a business using digital marketing strategies has 2.8 times better revenue growth expectancy and 3.3 better chances of expanding its workforce and business.
- Super Targeted Audience
If you want to target a woman aged 28-35, who is interested in baby clothing, living in Delhi, and is married, you can precisely target her. This is the beauty of Digital Marketing. Moreover, as per the actions of the target audience, offers and marketing messages can be altered. This will increase customer satisfaction and increase revenue. Hence, it brings a steady flow of targeted traffic of people who convert into leads and eventually sales.
Here are a few Digital Marketing strategies that can help your business grow:
1. Search Engine Optimisation
SEO is the process of improving your site to increase its visibility when people search for products/services related to your business in Google, Bing or other search engines. The better visibility your pages have in search results, the more likely you are to attract prospective customers to your business. To grow your business, you may want to hire a Digital Performance Marketing Agency. It can help you in
- Analysing your competitors
- Identify the keywords
- Optimise your website titles
- Optimise your copy and on-page content
- Submit your website to search engines
While you may rank naturally for certain keywords, optimising your website is one of the most important ways of trying to beat out your competition and rise to the top.
2. Pay Per Click
PPC is a great way of attracting new customers to your website. PPC ads are displayed along with search results and attract potential customers to click on them. These ads require you to pay each time someone clicks on them. It can act as a great investment opportunity for all businesses as you have control over your spending. If your market competition is low, you can spend a few rupees per click and see a great ROI. Just like SEO, the placement of PPC ads is extremely important. If your ads show in the first spot, your business will likely receive more clicks. Therefore, it is imperative to invest enough in PPC campaigns in order to make the business link visible and appealing to visitors.
3. Social Media Marketing and Advertising:
Social Media is something everyone is addicted to. Be it Instagram, Facebook, Twitter, Pinterest or others. These methods act as great channels to grow your business online. Businesses can set up brand pages/accounts on social media sites. These platforms give visitors a chance to interact with the brand and learn what the business has to offer. It gives visitors a chance to ask queries, get help with something they are having trouble with or just simply interact with you. Social media helps a lot with branding, it represents who you are. So if someone follows you on Instagram, they are already fond of you and might make a purchase from your website. To increase your customer base, you can post interesting content, run contests or run creative posts. In addition, whether your company uses LinkedIn, Pinterest, or even Snapchat, you can launch an ad campaign on that platform. These campaigns are often highly targeted, allowing you to reach users by interests, behaviours, and more. If you want to maximise the impact of this digital marketing strategy, advertise on social media.
4. Content Marketing
There are various types of content; blogs, videos, ebooks etc. Marketing using these tools to attract potential customers is called content marketing. A solid content marketing strategy can help you grow your business online by leaps and bounds. One major method of content marketing is the company blog. These blogs don’t have to be only about your brand or products. Most company blogs focus on their industry, exploring trends or ideas and how they relate to their products. Content marketing will keep your customers engaged & interested in your brand, when executed correctly
5. Mobile App Marketing
Almost everyone owns a smartphone these days and uses it to research, browse and shop! To grow your business online, it has become imperative to create a mobile-optimised website or a mobile version of your site. A mobile-optimised website will cut back on endless scrolling and zooming. It will make it easier for customers to find what they are looking for and make a purchase from their device. Creating a mobile version of your website can potentially increase your conversion rate. Providing your website visitors with an easy-to-use website increases their chances of engaging with your company.
6. Email Marketing
It is a form of marketing that can make the customers on your email list aware of new products, discounts and newsletters for repeat purchases. Although gaining a dedicated following can take a while, brands with long email lists know that there is great value in this method. Email marketing is a proven way to increase sales and stimulate repeat visitors. If you send out too many emails, you risk annoying your customers hence, one has to be very careful about the frequency and the type of emails you send across.
Emails don’t need to be formal, long or boring. They must be eye-catching and must convey value to the audience.
Digital Marketing helps your business make use of techniques and strategies that will attract quality traffic that will engage and convert more. Going digital will lead to higher revenues and growth. To achieve your marketing goals, partner with Digidarts, a Digital Performance Marketing Agency based in Gurgaon. They have a vast experience of 8+ years of working with 200+ brands in India across industries.